"Streaming media players continue to stake out a growing portion of the connected home," explained Parks director of research and author of The Streaming Media Device Landscape, Barbara Kraus. "It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices. CE makers are expected to add more functionality to devices with the hope that the expanding usage can generate more data and increase revenue."
From the article "Streaming media players most popular for online video in more than a fifth of broadband homes" by Joseph O'Halloran.
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
