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November 05, 2015
"Streaming media players continue to stake out a growing portion of the connected home," explained Parks director of research and author of The Streaming Media Device Landscape, Barbara Kraus. "It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices. CE makers are expected to add more functionality to devices with the hope that the expanding usage can generate more data and increase revenue."
From the article "Streaming media players most popular for online video in more than a fifth of broadband homes" by Joseph O'Halloran.
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...
The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...
Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...
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