More than 25% of U.S. TV homes will have a streaming media player by next year -- and the number will continue to rise. A report from Park Associates says streaming players will reach 38% of U.S. TV households in 2017 -- some 50 million homes.
Currently, Roku is now the most-used player of those in homes who have the devices, with a 44% share. Apple TV is next at 26%. Parks says the gap has widened since last year, when Roku was at 37% and Apple, 24%.
An earlier Parks report also notes that Google Chromecast has a 6% share -- but Parks says that share is slowly declining. While Google Chromecast sold as many units in six months as Roku sold in 2013, Parks says usage of Chromecast has steadily declined since its introduction.
Parks says other players -- Sony, Netgear, TiVo, and others -- amount collectively to around 28%, which is down from around 32% in 2013.
From the article "Streaming Media Player Market Growing, Roku Dominates U.S." by Wayne Friedman.
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...
Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...
As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...
New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....
