Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices.
Parks Associates says new streaming media devices have grown in usage to nearly 20% of U.S. broadband homes in the first quarter of 2014 -- up from 14% in 2012. Homes that own a Chromecast dongle -- which attaches to the back of TV sets -- are at 6%.
Research says Chromecast owners who use the device at least monthly to view Web pages on a TV declined to 57% in the first quarter of 2014 from 76% in the third quarter of 2013. But the percentage of those Chromecast owners who use the device at least monthly to watch online video is still relatively high -- dropping only slightly to 73% from 78%.
John Barrett, director of consumer analytics, Parks Associates, stated: "Streaming media players, thanks to their ease-of-use, trail only game consoles and smart TVs as the most frequently used streaming media device in the home. By contrast, only about 22% of Chromecast owners say it is the most frequently used streaming device in their home.”
Parks Associates also says overall smart-TV adoption -- from all devices including TV sets -- has climbed to over one-third of all U.S. broadband homes.
The first-quarter 2014 data comes from a consumer survey of 10,000 U.S. broadband households.
From the article, "Streaming Media Device Use In Broadband Homes Hits 20%" by Wayne Friedman.
Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...
As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast...
Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming me...
Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...
