According to Parks Associates Q3 2023 data, 21% of households have dropped legacy pay-TV completely and only stream their pay-TV services, and just 18% report only accessing legacy pay-TV via a set-top box.
According to Parks Associates Q3 2023 data, 62% of US internet households subscribed to some form of pay-TV service, defined as a paid subscription for a bundle of live channels. 21% of households have dropped legacy pay-TV completely and only stream their pay-TV services, and just 18% report only accessing legacy pay-TV via a set-top box. A growing percentage (24%), access their pay-TV services through both means.
According to Parks Associates Q1 2024 research, Spectrum TV services are in 23% of internet homes while Optimum has hovered around 4%.
Additionally, bundles help prevent churn of the subscriber completely departing. Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.
From the article, "Streaming is transforming the telco bundle – Industry Voices: Sorensen" by Eric Sorensen
Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study fr...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
If Apple does come out with a new Apple TV, it will be the first update to the product line in two years. Apple's rivals have been hard at work updating their streaming boxes in that time, so it's no...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
