However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it, “service hopping” is still popular among streaming video consumers. New data from the company suggests 36% of OTT subscribers, or approximately 32 million U.S. households, are service hoppers" which the company defines as OTT subscribers who have switched between services and resubscribed to services multiple times in the previous 12 months.
From the article "Streaming is heading toward a breaking point with consumers" by Ben Munson.
A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtual...
The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT s...
Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually...
It’s a phenomenon than can even take credit for the concept of binge-watching, which landed in the Oxford dictionary in 2014. Its customers have an almost-Moonie like affection for Netflix; it has, by...
