However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it, “service hopping” is still popular among streaming video consumers. New data from the company suggests 36% of OTT subscribers, or approximately 32 million U.S. households, are service hoppers" which the company defines as OTT subscribers who have switched between services and resubscribed to services multiple times in the previous 12 months.
From the article "Streaming is heading toward a breaking point with consumers" by Ben Munson.
As more U.S. broadband households adopt connected devices, the need for support services will rise. According to a Parks Associates white paper, smart home products and systems will generate over seve...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...
This past decade is the one that altered the very definition of Hollywood. (Verb: to stream.) Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began str...
