However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it, “service hopping” is still popular among streaming video consumers. New data from the company suggests 36% of OTT subscribers, or approximately 32 million U.S. households, are service hoppers" which the company defines as OTT subscribers who have switched between services and resubscribed to services multiple times in the previous 12 months.
From the article "Streaming is heading toward a breaking point with consumers" by Ben Munson.
Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...
Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...
Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
