However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it, “service hopping” is still popular among streaming video consumers. New data from the company suggests 36% of OTT subscribers, or approximately 32 million U.S. households, are service hoppers" which the company defines as OTT subscribers who have switched between services and resubscribed to services multiple times in the previous 12 months.
From the article "Streaming is heading toward a breaking point with consumers" by Ben Munson.
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To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with bro...
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