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July 16, 2019
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will increase to $12.5 billion in 2025 -- an increase of 38 percent. The study stated that 27 percent of American broadband households “engage in some form of piracy or account sharing.” It also found 20 percent of U.S. broadband households "use a piracy app, jailbroken device or website."
From the article "Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report" by Kathleen Joyce.
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
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