Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 48% in 2019, according to Parks Associates. Ampere Analysis estimated the average number of subscription services per home at 3.8 even before the pandemic, up from 2.8 a year ago. Parks puts the total number of SVOD outlets at nearly 300, double the tally from 2014. All that streaming raises the bar for new services looking to stand out from the pack.
From the article "Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?" by Dade Hayes.
Parks Associates, in a new paper called "COVID-19 and the Dramatic Increase of Video Consumption," finds that the "Primary Video Device to Stream Online Videos," for more than a quarter of connected h...
And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...
These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...
Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...
