Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 48% in 2019, according to Parks Associates. Ampere Analysis estimated the average number of subscription services per home at 3.8 even before the pandemic, up from 2.8 a year ago. Parks puts the total number of SVOD outlets at nearly 300, double the tally from 2014. All that streaming raises the bar for new services looking to stand out from the pack.
From the article "Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?" by Dade Hayes.
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...
A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a...
Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social...
