In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of households with cable or satellite service have at least one streaming subscription. That number, Parks argues, will grow as time goes on.
From the article "Streaming bills are piling up: Do you care?" by Don Reisinger.
According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
