Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their data cap for the month.
The company said that those who use both U-verse broadband and TV service, or even DirecTV subscribers, will be exempted from the new limits. As Buckley points out, Parks Associates found that 43 percent of subscribers do not know their current broadband speed.
From the article "Streaming 4K yet? AT&T adds unlimited data option to U-Verse" by Nathaniel Lee.
Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet...
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