At the INTX show in Boston this week, OTT services are undoubtedly top-of-mind as service providers consider how to stay on top of all the ways consumers want to access, bundle and buy content. Parks Associates used the confab to roll out new research that shows Roku is still the most popular brand of streaming media players, accounting for 30 percent of the players purchased from Q1 2015 to Q1 2016. Amazon moved into a virtual tie with Google at 22 percent of sales, the research says. Parks also reports that along with Apple TV (20 percent), the four major players account for 94 percent of the streaming media players purchased, up from 86 percent in 2014.
From the article "Streamer Sales: Roku Stays On Top And Amazon Ties At Second With Google" by Laura Hamilton.
A report released by Parks Associates last year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security d...
The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management. Research group Parks Associates h...
Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...
