At the INTX show in Boston this week, OTT services are undoubtedly top-of-mind as service providers consider how to stay on top of all the ways consumers want to access, bundle and buy content. Parks Associates used the confab to roll out new research that shows Roku is still the most popular brand of streaming media players, accounting for 30 percent of the players purchased from Q1 2015 to Q1 2016. Amazon moved into a virtual tie with Google at 22 percent of sales, the research says. Parks also reports that along with Apple TV (20 percent), the four major players account for 94 percent of the streaming media players purchased, up from 86 percent in 2014.
From the article "Streamer Sales: Roku Stays On Top And Amazon Ties At Second With Google" by Laura Hamilton.
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
