The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed by research from Parks Associates.
That said, Parks noted that some fans have been frustrated with the viewing experience in the preseason.
“The NFL+ service included out-of-market preseason games but viewable only on mobile devices," said Parks Associates senior contributing analyst Eric Sorensen. “Now, with the start of the NFL season, many fans are frustrated with local blackouts on the service. An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”
From the article, "Streamer eyes yardage as 68% of US households watch NFL."
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
