According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four.
From the article, "Stream TV or Pay for Cable: Which Is the Better Choice?" by Kourtnee Jackson and Ty Pendlebury
The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....
In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- c...
Parks Associates Research Director Kristen Hanich said FWA and satellite internet are the "fastest growing" segments in broadband. According to Parks Associates’ newly launched Broadband Market Tra...
Parks Associates today announced a new white paper, Smart Tech for Multifamily Properties: Understanding ROI, developed in partnership with SKBM SmartTech, with insights from recent interviews with mu...
