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August 08, 2022
“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Netflix is a company known for streaming video entertainment, not gaming,” Parks observed.
From the article, "Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games." by John P. Mello Jr..
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey. According to Craig Leslie, Parks Ass...
Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
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