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August 08, 2022
“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Netflix is a company known for streaming video entertainment, not gaming,” Parks observed.
From the article, "Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games." by John P. Mello Jr..
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...
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