"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more choice among viewers," said Elizabeth Parks, president of Parks Associates. "For pay TV service providers, traditional and online, they are exploring new areas in content ownership and development, and to be successful in these efforts, understanding consumer activity and motivation related to adoption and use of their services is critical.”
From the article "Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company" by Daniel Frankel.
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“Basically, Netflix is saying they are 'too big to throttle,'" said Joel Espelien, senior analyst for TDG Research, in an e-mail to FierceOnlineVideo. “I’m not sure that's the case, particularly as mo...
Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...
The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...
