"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more choice among viewers," said Elizabeth Parks, president of Parks Associates. "For pay TV service providers, traditional and online, they are exploring new areas in content ownership and development, and to be successful in these efforts, understanding consumer activity and motivation related to adoption and use of their services is critical.”
From the article "Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company" by Daniel Frankel.
A new survey from Parks Associates finds that “Inflation and interest rates are up, and consumers perceive electric vehicles as expensive, challenging to charge outside the home, and limited in range....
For many Americans, the average cost of home internet is $63 a month, which might seem like a good deal. However, according to Parks Associates data from 2022, US households spend an average of $116 a...
"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report. Recent research...
Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, Kristen Hanich, director of research for Parks Associates, told a Connected Health Summit audience Thursday,...
