In The News

Sprint Offers Monthly Option For Amazon Prime

March 30, 2016

Parks Associates, meanwhile, believes the partnership is a good fit in part because more video streaming is happening on smartphones, the arrangement could reduce churn for Sprint, and because Amazon gains a new channel for attracting Prime subs.

According to Parks Associates, 86% of U.S. broadband homes also own a smartphone, and 60% of U.S. homes have at least one OTT video service subscription. About 71% of smartphone owners watch short video clips, and spend 24 minutes, on average, watching them, and 40% watch longer videos – such as TV or movies – at least once per day.

From the article "Sprint Offers Monthly Option For Amazon Prime" by Jeff Baumgartner.

Previously In The News

Consumers Are Spending More Money on Mobile Streaming Apps

While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

Smarter: 9 Ways to Speed Up Google Chrome

Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market researc...

‹
1
2
...
273
274
275
276
277
278
279
...
719
720
›