Providing market intelligence for more than 35 years

In The News

Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges

"The mobile entertainment era is in prime time," said Harry Wang, director of mobility research at Parks Associates in a press release trumpeting the promotion. "With growing adoption of bigger-screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever."

From the article "Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges" by Colin Gibbs.

Previously In The News

Get ready for TiVo in the cloud, DVR box optional

"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

Facebook watch party turns video into a group experience

Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...