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April 01, 2016
"Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers", said Marcelo Claure, Sprint's CEO, in a statement.
Sprint also said that the Amazon Prime add-on offer will also give its customers the flexibility of trying out the Prime service and terminating its subscription any time they want.
"The mobile entertainment era is in prime time", said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. This is useful for people who want a Prime membership for the three months leading up to the Christmas season or if you're going on Spring Break and need to keep the kids entertained.
From the article "Sprint Offers Amazon Prime Sub To Customers Fayette Advocate" by Gene Daniel.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
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