Wireless data usage is grow
ing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data consumption grew 28% from 3Q15 to 2Q16. Among mobile consumers under the age of 25, there was a 38% increase in data use per month from 2015. With unlimited plans that are affordable and on a great network, customers can use as much data as they want with no worries.
From the article "Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text" by Brad Ward.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
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Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
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