According to Parks Associates, 68% of smartphone subscribers stream music daily, 71% of them watch short clips of video, and 40% stream TV shows and movies. Given that 73% of Sprint customers use their phones to listen to music daily, this promotion seems to be quite well targeted.
From the article "Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription" by Hassan Ali.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
