According to Parks Associates, 68% of smartphone subscribers stream music daily, 71% of them watch short clips of video, and 40% stream TV shows and movies. Given that 73% of Sprint customers use their phones to listen to music daily, this promotion seems to be quite well targeted.
From the article "Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription" by Hassan Ali.
Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Park...
Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...
Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
