According to Parks Associates, 68% of smartphone subscribers stream music daily, 71% of them watch short clips of video, and 40% stream TV shows and movies. Given that 73% of Sprint customers use their phones to listen to music daily, this promotion seems to be quite well targeted.
From the article "Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription" by Hassan Ali.
As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
OCF is an Official Supporter of the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, hosted by international research firm Parks Associates, May 24-26, San Francisco. The average U....
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Reserve soon–only a little over a week away! Hosting over 250 senior executives, the Parks Associates Connected Health Summit spotlights health technologies as part of the Internet of Things (IoT) phe...
