In The News

Spending On SVOD Dwarfs Digital Video Rental and Purchase

January 28, 2016

“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with new windowing strategies,” said Parks Associates research analyst Glenn Hower said in a statement. “New models for movies include day-and-date availability, as with the [Netflix] movie ‘Beasts of No Nation,’ where it was released for streaming the same day as in the theater. For streaming TV shows like [Netflix’s] ‘Jessica Jones’ or [Amazon’s] ‘Transparent,’ viewers can watch full seasons all at once, satisfying binge-happy viewers. Consumers have quickly adopted these new habits as part of their OTT monthly subscriptions.”

From the article "Spending On SVOD Dwarfs Digital Video Rental and Purchase" by Todd Longwell.

Previously In The News

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

Home health tech you need to watch in 2021

Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 m...

Smartwatches were finally worth our time this year

The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...

Get ready for TiVo in the cloud, DVR box optional

"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

‹
1
2
...
462
463
464
465
466
467
468
...
719
720
›