In The News

Spending On SVOD Dwarfs Digital Video Rental and Purchase

January 28, 2016

“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with new windowing strategies,” said Parks Associates research analyst Glenn Hower said in a statement. “New models for movies include day-and-date availability, as with the [Netflix] movie ‘Beasts of No Nation,’ where it was released for streaming the same day as in the theater. For streaming TV shows like [Netflix’s] ‘Jessica Jones’ or [Amazon’s] ‘Transparent,’ viewers can watch full seasons all at once, satisfying binge-happy viewers. Consumers have quickly adopted these new habits as part of their OTT monthly subscriptions.”

From the article "Spending On SVOD Dwarfs Digital Video Rental and Purchase" by Todd Longwell.

Previously In The News

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...

3 Innovative Technologies for Improving OTT QoE

OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

‹
1
2
...
298
299
300
301
302
303
304
...
719
720
›