Providing market intelligence for more than 35 years

In The News

Speed bumps on the way to smart cities

Data security concerns are still the top hurdle to the adoption of initiatives involving connected devices, including smart-city deployments, per 451 Research.

According to research released this week by Parks Associates, 63% of the general public are concerned about cybersecurity, and 71% of people with smart devices are concerned about cybersecurity.

Skepticism over how companies working with city governments are using citizen data can slow down the process of getting public buy-in for projects that involve data collection.

From the article "Speed bumps on the way to smart cities" by Kim Hart.

Previously In The News

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...

Is Now the Time to Get a TV Antenna?

Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...