According to research from Parks Associates, 35% of the U.S. households that switched broadband providers last year did so to get a faster Internet connection. Comparatively, only 18% switched because a competing provider offered a comparable speed for a lower price.
“Overall, faster broadband won out over price by and large,” Brett Sappington, Parks Associates’ director of research, tells Marketing Daily. “Consumers are continually looking to upgrade their broadband, which is why we’re seeing gigabit speeds even though they have no real use for it.”
From the article "Speed Beats Price For Broadband Switchers" by Aaron Baar.
Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...
Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
