According to research from Parks Associates, 35% of the U.S. households that switched broadband providers last year did so to get a faster Internet connection. Comparatively, only 18% switched because a competing provider offered a comparable speed for a lower price.
“Overall, faster broadband won out over price by and large,” Brett Sappington, Parks Associates’ director of research, tells Marketing Daily. “Consumers are continually looking to upgrade their broadband, which is why we’re seeing gigabit speeds even though they have no real use for it.”
From the article "Speed Beats Price For Broadband Switchers" by Aaron Baar.
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
