Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”
From the article, "Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global" by Edward Moran
But more importantly, he said, T-Mobile wants to remake the cable TV industry much like it did mobile service. The company upended the mobile industry, getting rid of two-year contracts and offering u...
A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle f...
Consumers are becoming increasingly reliant on their home technology and adding devices at a rapid pace. According to Parks Associates, 26 percent of consumers currently own a smart home device and ap...
Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...
