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March 07, 2016
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscribers, with higher-than-average rates of downgrades and upgrades and a substantial population of cord nevers,” said Parks Associates.
From the article "Spanish Viewers Prefer Online Video To Pay TV: Study" by www.televisionpost.com
The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...
This survey was conducted online by Parks Associates on behalf of the Coldwell Banker brand within the United States between June 6-9, 2016 through a third party via its omnibus product. The survey wa...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
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