Providing market intelligence for more than 35 years

In The News

Spain Leads European Cord Cutting Rates - Study

Around 16 percent of Spanish pay-TV households subscribed to pay TV for the first time last year, according to a report entitled "Connected Consumer in Europe" from Parks Associates. Even so, the country's broadband households still exhibit high incidences of cord shaving, cord cutting, and "cord nevers", said the report, with Spain actually exceeding the US in percentage of cord cutters and broadband households that watch online video. In the other surveyed countries – the UK, France and Germany – the incidence of cord cutting is far lower than in the US, said the report.

From the article "Spain Leads European Cord Cutting Rates - Study" by www.telecompaper.com

Previously In The News

Security trends to watch for in 2023

There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...