One in ten US broadband households plan to buy a smartwatch in 2015, however, 84 per cent of them won’t spend over $250 on the device, according to recent wearable research.
The survey, from Parks Associates, suggests that the price point of $100 (£65) to $250 (£160) is roughly equivalent to a high-end fitness tracker.
In addition, the study reveals that those who are willing to spend more than $500 (£320) on a smartwatch will only buy one if it works without a smartphone.
This is bad news for Apple as it means that not everyone will likely to purchase an Apple Watch, because of its current tethered setup and most especially because of its price tag. which begins at $349 (£225)
From the article "Sorry Apple, smartwatch buyers are still shopping on a budget."
Parks Associates research has uncovered low awareness about the standard from dispatchers and first responders, with several also indicating concerns about the implementation due to the fragmented nat...
Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in th...
In 2023, Parks Associates claimed that 20% of American households now have video doorbells. From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...
Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...
