Providing market intelligence for more than 35 years

In The News

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast networks and cable favorites such as ESPN, the Food Network, and HBO. Sony said on Oct. 27 it will make Vue, which is accessible on its consoles as well as devices from Amazon.com, Google, and Roku, available on its high-end TVs.

These diversification efforts are far from guaranteed. Vue, which was introduced in the U.S. in March, has about 100,000 subscribers, a sliver of comparable streaming services such as Dish Network’s Sling TV, which researcher Parks Associates says has about 1 million subscribers. 

From the article "Sony Goes All In on PlayStation" by Bruce Einhorn.

Previously In The News

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

Routers Are Pretty Now, Because They Have to Be

“These new mesh network routers are seeking to address several key areas of concern for home networking infrastructure; namely performance, coverage, aesthetics, and security,” says Brad Russell, and...

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...