Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market research and consulting company specializing in consumer technology products.
"Our research shows that upfront costs are a leading barrier to adoption of connected products, as nearly half of smart home device non-owners and non-intenders cite affordability as a reason for not buying one of these devices," he told TechNewsWorld.
From the article "Sonos Launches Rent-a-Speaker Pilot Program" by John P. Mello, Jr.
“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...
Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
