Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six times more likely to download movies and TV shows, and 1.5 times more likely to watch streaming video than Web users who don't visit these sites.
As a result, the networks are growing in importance as a market for free video streaming backed by advertisements and the online sale of films and TV programs, Michael Cai, director of broadband and gaming at Parks Associates, said in a statement.
From the article "Social Networks Becoming A Prime Target For Online Video," By Antone Gonsalves,
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
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