Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six times more likely to download movies and TV shows, and 1.5 times more likely to watch streaming video than Web users who don't visit these sites.
As a result, the networks are growing in importance as a market for free video streaming backed by advertisements and the online sale of films and TV programs, Michael Cai, director of broadband and gaming at Parks Associates, said in a statement.
From the article "Social Networks Becoming A Prime Target For Online Video," By Antone Gonsalves,
In a separate study, researcher Park Associates found that U.S. consumers, particularly teenagers, preferred short, easily consumable content, such as music videos, TV sitcoms, and movie trailers, w...
Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and h...
Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware an...
"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...
