Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. Entertainment Habits on Connected CE Devices shows the percentage of...
However, the number of paid subscriptions in Europe is significantly lower, where 30% of broadband households in the UK and 17% in France subscribe to OTT video, compared to 64% of US broadband househ...
Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...
16% of US broadband households have a sports OTT video service subscription, according to Parks Associates. Although it does not stream live games, NFL Game Pass is the most highly adopted service,...
