Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.Smart-home products are rolling out to the masses as consumers look for ways to simplify their daily lives. According to a recent survey from Parks Associates, more than 40 percent of U.S. broadban...
The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. Abou...
Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted. “Almost 52 percent of iPh...
For her part, Parks Associates research director Barbara Kraus expects voice control will likely spread to all manner of consumer electronics in homes, cars and on the go. But “at this time, voice tec...
