Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key custo...
“The $120 per month core package might cause some sticker shock among consumers. Compounding it, the fact that the consumer then also must pay a traditional operator for a robust broadband connection...
Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix. Of those, nearly half subscribe to two or more services....
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...
