Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...
A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...
Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable cam...
The most commonly used type of mobile application is social media, according to Parks Associates' data. More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat...
