This latest round of investing means that Snapchat has surpassed the $600 million mark. That being said though, industry insiders and analysts believe that the company has a lot further to go. Tejas Mehta of Parks Associates, one of those research firms, points out, “They’ve seen a phenomenal growth, but they need to take the next steps to compete with the other players.” This isn’t a scattered opinion, either. By and large, this is the consensus amongst most people who use the app.
From the article "Snapchat worth $16bn after fresh funding of $538mn from investors pocket" by Charles Miller.
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
