According to new Parks Associates research published ahead of the 2016 International CES, 44% of car owners in US broadband households already have some a connected car feature on their current vehicle and 64% of drivers want connected car features as standard on their next new ride.
This should be greeted as good news for anyone in favor of self-driving cars. Connected cars are safer cars. They can access real-time information on traffic and weather conditions and, crucially, communicate with other vehicles and even road infrastructure so that they know when there's a car around the corner, out of sight, or if the light ahead is about to change colour.
From the article "Smartphones Are Driving Consumer Demand For Connected Cars To An All-time High" by thestar.com.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...
Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
