U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a model more than two years old. That compares to 30% among Samsung-Android smartphone owners.
“Operators are pulling out all the tricks to encourage phone upgrades,” Parks’ director, Health & Mobile Product Research, was quoted as saying. “The once-familiar two-year contract, which tied consumers to a two-year phone upgrade cycle, is gradually fading.
From the article "Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years" by Andrew Burger.
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
