U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a model more than two years old. That compares to 30% among Samsung-Android smartphone owners.
“Operators are pulling out all the tricks to encourage phone upgrades,” Parks’ director, Health & Mobile Product Research, was quoted as saying. “The once-familiar two-year contract, which tied consumers to a two-year phone upgrade cycle, is gradually fading.
From the article "Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years" by Andrew Burger.
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
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